Why do most startups never make it?

Why do most startups never make it?

It’s tough to accept, but 90% of startups fail. 

And the road to reaching even $1M in annual revenue is a challenge that only 7% ever overcome.

What’s holding them back?

The answers are simpler than we think. While there’s no shortage of opinions on how to succeed, the hard truth is that failure often comes down to two core issues:

→ Starting with the wrong idea
→ Not having a clear plan for acquiring customers (RevOps failure)

These two missteps lead to the most common pitfalls:

→ A product that doesn’t solve a real problem
→ Missteps in taking that product to market
→ Struggling to find true product-market fit

It’s easy to get lost in the noise, but addressing these early can be the difference between thriving and being part of the 90%.