When the sh*t hits the fan. 💩

Founders - $hit happens 💩

→ Use the $hit to bounce back

Startup life is hard, no matter the stage

The deal you thought was going to happen, didn't

Many times you'll get to the end of your runway

→ Feels like MASSIVE failure

→ The $hit has hit the fan

→ Startup life becomes a complete $hit show

→ Feel me

STOP. 🛑

The setback, is a setup

I've been there a hundred times

→ Put your feelings to bed

→ Resurrect your faith

→ 𝗟𝗲𝘁 𝘆𝗼𝘂𝗿 𝗳𝗮𝗶𝗹𝘂𝗿𝗲 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗺𝗮𝗻𝘂𝗿𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 🚀

→ My BEST breakthroughs have happened in these moments

→ The greatest startups have experienced these moments

→ You are NOT alone, EVERYONE goes through this

→ It's normal

→ So dig in!

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗶𝘅 𝗴𝗶𝗮𝗻𝘁𝘀 that bounced back from the brink:

→ Apple: Back in the late '90s, Apple was nearly 𝗼𝘂𝘁 𝗼𝗳 𝗰𝗮𝘀𝗵 and on the edge of bankruptcy.

→ Airbnb: They had a rough start, 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗲𝘃𝗲𝗻 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗰𝗲𝗿𝗲𝗮𝗹 𝗯𝗼𝘅𝗲𝘀 to keep the lights on.

→ Netflix: In 2011, Netflix made a big misstep that almost sunk the company. The company lost around 800,000 subscribers, and its stock price plummeted by nearly 77%, 𝘄𝗶𝗽𝗶𝗻𝗴 𝗼𝘂𝘁 𝗯𝗶𝗹𝗹𝗶𝗼𝗻𝘀 of dollars in market value.

→ Tesla: Tesla hit a major financial crisis in 2008. The company was burning through cash and 𝘄𝗮𝘀 𝗼𝗻𝗹𝘆 𝘄𝗲𝗲𝗸𝘀 𝗮𝘄𝗮𝘆 from running out completely

→ X (Twitter): When Elon Musk took over Twitter, the company faced a significant financial hit as advertisers pulled away. It's estimated that 𝗧𝘄𝗶𝘁𝘁𝗲𝗿 𝗹𝗼𝘀𝘁 𝗮𝗿𝗼𝘂𝗻𝗱 $4 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 in ad revenue during this period.

→ Slack: They started as a gaming company called Glitch, 𝘄𝗵𝗶𝗰𝗵 𝗱𝗶𝗱𝗻'𝘁 𝘁𝗮𝗸𝗲 𝗼𝗳𝗳. They pivoted to the internal communication tool they had developed, and Slack was born.

What do these stories teach us

That with persistence

And a dash of innovation

You can turn near-failures into MASSIVE WINS.

𝗧𝗵𝗲 𝘀𝗲𝘁𝗯𝗮𝗰𝗸𝘀 — 𝗮𝗿𝗲 𝘀𝘁𝗲𝗽𝗽𝗶𝗻𝗴 𝘀𝘁𝗼𝗻𝗲𝘀

The perceived failure can be the manure for our growth

Keep pushing forward, founders!

Need help, reach out.