The Non-Woke Ecosystem for MAGA Startup Founders

Why we boldly branded ourselves as “The Non-Woke VC” and now as “The Non-Woke Ecosystem for MAGA Startup Founders”

At the start of 2024, we made a move that some thought was risky, but it felt like the right time. 

I’ve always prided myself on reading the tea leaves and understanding the mood of the moment. 

Early this year, when prominent Silicon Valley billionaires publicly embraced MEI (Merit, Excellence, Intelligence) over DEI, I knew it was our cue to lean into a bold stance.


𝗪𝗲 𝗿𝗲𝗯𝗿𝗮𝗻𝗱𝗲𝗱 𝗮𝘀 “𝗧𝗵𝗲 𝗡𝗼𝗻-𝗪𝗼𝗸𝗲 𝗩𝗖.”

The result? This message struck a powerful chord with Silicon Valley founders, tech workers, and even VCs. Our brand didn’t just resonate—it exploded.

→ My reach on LinkedIn grew 100X.

→ My follower count tripled.

→ The best founders and investors started coming our way.


𝗕𝘂𝘁 𝘁𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗱𝗶𝗱𝗻’𝘁 𝘀𝘁𝗼𝗽 𝘁𝗵𝗲𝗿𝗲.

After Trump’s resounding win, we doubled down on our direction and 𝗿𝗲𝗯𝗿𝗮𝗻𝗱𝗲𝗱 𝗮𝘀 “𝗧𝗵𝗲 𝗡𝗼𝗻-𝗪𝗼𝗸𝗲 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗳𝗼𝗿 𝗠𝗔𝗚𝗔 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀.”

Why? Because understanding the mood of America is key to building a brand that attracts the right people. Just like Trump tapped into the pulse of the nation, we’re tapping into a new wave of founders and investors who are ready to move beyond outdated ideologies.

It’s not just a branding move. It’s a statement about the future we want to help shape.


𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗼 𝘄𝗲’𝗿𝗲 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗻𝗴:

→ 𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 1% 𝗼𝗳 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 who we’ll pour our expertise and resources into.

→ The investors—𝗼𝘂𝗿 𝗳𝘂𝘁𝘂𝗿𝗲 𝗟𝗣𝘀—who will co-invest alongside us in these visionary leaders.


𝗧𝗵𝗶𝘀 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗺𝗼𝘃𝗲𝗺𝗲𝗻𝘁—a non-woke ecosystem where the best ideas thrive, merit leads the way, and values like faith, grit, and individuality fuel innovation.

Founders, it’s time to 𝘀𝘁𝗲𝗽 𝗯𝗼𝗹𝗱𝗹𝘆 into the future.