The fundraise tells the story about the founder.

How a founder goes about raising venture capital

→ Will tell you everything

→ You want to know

→ About how they will 𝘁𝗿𝘆 to land new customers

If a founder wants to get funded, they'll have to nail these four elements

→ The pitch deck

→ The actual pitch‚ can they tell a compelling story

→ Their data room

→ And most importantly

→ 𝗧𝗵𝗲𝗶𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗼𝗿 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗶𝗻 𝗳𝗿𝗼𝗻𝘁 𝗼𝗳 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀

We all know if they're lousy at these things

They won't be very good at customer acquisition

The very thing that produces revenue and profits

And if you're not great at that, which 𝘄𝗲 𝗱𝗲𝗳𝗶𝗻𝗲 𝗮𝘀 𝗥𝗲𝘃𝗢𝗽𝘀

→ Demand generation

→ Lead generation

→ Sales pipeline

𝗧𝗵𝗲𝘆'𝗹𝗹 𝗲𝘃𝗲𝗻𝘁𝘂𝗮𝗹𝗹𝘆 𝗿𝘂𝗻 𝗼𝘂𝘁 𝗼𝗳 𝗰𝗮𝘀𝗵

And join the founders that ultimately, flop

Building a successful startup is a marathon

Not a sprint

Don't skip building the RevOps foundation

Or the elements which make a startup great

Your startup playbook and roadmap

𝗣𝗲𝗿𝗵𝗮𝗽𝘀 𝘆𝗼𝘂'𝘃𝗲 𝗵𝗲𝗮𝗿𝗱 𝘁𝗵𝗲 𝗼𝗹𝗱 𝘀𝗮𝘆𝗶𝗻𝗴

→ The wise man built his house on the rock

→ Not on sand

→ Because when the storms come

→ And they will

→ Your startup will come crashing down

𝗧𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗵𝗶𝗻𝗴 𝗜 𝗹𝗼𝗼𝗸 𝗳𝗼𝗿

Is do they have a playbook and roadmap

For generating revenue and profits

How will they actually make money

If their answer is: "oh, that's easy, we'll exit"

That tells us everything we need to know.

𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀, 𝗴𝗲𝘁 𝘆𝗼𝘂𝗿 𝗵𝗼𝘂𝘀𝗲 𝗶𝗻 𝗼𝗿𝗱𝗲𝗿

→ The playbook for customer acquisition

→ Should be the same playbook to raise capital

→ Both investors and customers will be attracted to you

Need help, reach out.