It's Time You Started Winning With Digital.
Oct 26, 2020
“And no one puts new wine into old wineskins. For the old skins would burst from the pressure, spilling the wine and ruining the skins. New wine is stored in new wineskins so that both are preserved.”
Matthew 9:17 NLT
A Massive Shift. A Digital Ecosystem.
And it's all happing online, where businesses market and sell, where clients buy.
This is the Digital Ecosystem. The new wineskin.
A shift in the dance between buyers and sellers. A shift forged by companies like Apple, Amazon, and Netflix who have re-shaped buyer journey expectations, and experiences.
How buyers ...
- Become aware of you.
- Understand what you do.
- Become interested in your solutions.
- Begin to respect your brand.
- Eventually, trust in your brand.
- Develop the budget and buy-in for your product or service.
- Decide the time to buy, is now.
And regardless of your price-point, or whether you are selling a product or service, B2B or B2C, 80% of the buyer journey takes place online, in your digital ecosystem, that is unless you don't have one.
Okay, What Is A Digital Ecosystem?
It's a customer acquisition model made for digital. A method, strategy, set of tools and tactics, all to market and sell online, get clients, accelerate revenue and profitability.
A powerful content strategy to deliver the perfect blend of brand messages, and offers, around your buyer's problem and your brand solution.
The outcome is prospect ...
- Awareness - You can make it impossible for your target audience not to know who you are, and what you do.
- Influence - Your content, brand messages and offers, can shape your buyer's thinking and opinions ... in your favor.
- Educate - And you have a platform to nurture and educate your future buyers.
How? Through paid and shared content campaigns on social media platforms like Linkedin and Facebook, along with strategic email campaigns, and a powerful website that converts traffic into leads.
Remember, 80% of the buyer journey is shaped online. But that's before the prospect engages with your sales team, and if you're a new entrepreneur, that might be you.
This presents a huge opportunity to build a systematic way to generate leads, nurture those leads, then convert those leads into sales.
Start Winning At Digital
So if you don't already have a comprehensive digital strategy, and getting left behind is not an option, you're going to have to commit to learning how — to win at digital.
Learning how is just part of being a continuous learner. It's part of the entrepreneurial mountain climb. And to win, you have to acquire this digital know-how.
And whether you execute a DIY strategy, or hire a digital agency to develop and execute your ecosystem, you'll have to learn new digital methods, strategies, tools and tactics.
Building a digital ecosystem, a marketing and sales funnel centered around your segments' buyer journey, is complicated without a path, method and mentorship. So mentor up. Success will follow when all the pieces are built to align and work together.
Look, 60% of the Founder/CEOs in our entrepreneur accelerator at CanaGlobal are 50 plus. Boomers. But guess what, they want to win and are willing to learn how, to get the know-how.
If you want to become or remain an entrepreneur who is also a revenue generator, you develop a learning heart. And you get digital.
I've been a serial entrepreneur for over 36 plus years. And before I launched CanaGlobal in 2016, I was the Founder/CEO of multiple ventures in the staffing, ed-tech, marketing, merger/acquisition, and business turnaround industry. I've been fortunate to lead some amazing teams, landing multiple times on the prestigious INC 500, Deloitte Top Technology 50, Corporate 100, Business Journal's Top 25, and the 40 Under 40.
But guess what? I'm not exempt from having to learn a plethora of new digital technologies. Anyone who spends time around me knows I keep my entrepreneurial game, fresh. Why? I like winning.
If you haven't watched The Journey, a video journey on how to partner with God in the marketplace, market and sell online, get clients, accelerate revenue and profitability, with or without investors or venture capital. Invest an hour and learn what it takes. (Click Here)
Get digital. Don't get left behind. Don't put new wine into old wineskins.
-Gerald
