Great brands will attract and repel.

Founders - Great brands

→ will attract and repel

Magnets always 𝗱𝗼 𝗯𝗼𝘁𝗵.

Every startup founder must 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱

And the brand must 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮 𝗺𝗼𝘃𝗲𝗺𝗲𝗻𝘁

And 𝗺𝗼𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗽𝗼𝗹𝗮𝗿𝗶𝘇𝗲

→ For instance

→ Though I'm not the only one on our team

→ I have become the brand at CanaGlobal

→ And our brand has become a movement

A movement away from crazy wokeness

We're non-woke

And faith driven

𝗪𝗲 𝗽𝘂𝗿𝗽𝗼𝘀𝗲𝗹𝘆 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗮𝗻𝗱 𝗿𝗲𝗽𝗲𝗹

→ We attract founders easy to love

→ 𝗔𝗻𝗱 𝗿𝗲𝗽𝗲𝗹 the SALTY haters

→ Those who couldn't take the heat

→ And got bitter, instead of better

The salty founders 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗼𝗻𝗲𝘀 you can't trust

So we do our best to 𝘀𝗵𝗼𝗼 𝘁𝗵𝗲𝗺 𝗮𝘄𝗮𝘆

𝗜𝗻𝘀𝘁𝗲𝗮𝗱 𝘄𝗲 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 amazing startups

And the 𝗺𝗮𝘃𝗲𝗿𝗶𝗰𝗸 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 who run them

→ It's clear in my posts

→ Through a tough-love message

→ That attracts

→ Prodigious founders who want truth

So we don't tell lies

Just for likes and comments

We share truths

𝗘𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘂𝘀

→ To do better

→ And raise the bar

→ Because brands should be pain-killers

→ Not vitamins

That's the premise behind solving a problem

Remember, you can't please everyone

Just like everyone can't be your customer

𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝗯𝗿𝗮𝗻𝗱𝘀 𝗸𝗻𝗼𝘄 𝘁𝗵𝗶𝘀.

Need help, reach out.