Every Iconic Entrepreneur Has a Playbook

Every iconic entrepreneur I know has a playbook — a thesis for scaling a startup into a high-growth venture.

Their playbook is their secret sauce and they bring into every venture they are invested into.

It gives them an unfair advantage, every-time.

It allows them to ruthlessly focus on a specific problem to solve, and then crack the code for product-market fit.

It allows them to create their own path. To disrupt an entire industry.

But what if you don't have one?

In the his book Outliers, Malcom Gladwell estimates that it takes 10,000 hours to become an expert at something — like scaling a venture for growth.

If you are still putting in your 10,000 hours, it's on you to mentor up with those who are willing to share what they have learned.

And then, do the work to craft your own playbook.

Birds of a feather flock together. And no one is eating eagles for lunch.

Have questions, drop them in the comments.

-Gerald