Don't Join The 90% Who Are Failing

In business — what you don't know will DESTROY you.

Miss this, and you will join the 90% who are failing.

There's a biblical truth tucked away in Hosea 4:6 that lays out the source of ALL failure. Lack of knowledge.

"My people are destroyed for lack of knowledge"

And when it come to business success or failure it couldn't be more true.

Failure to learn this will destroy you and your business.

These are the four essentials of every business, revenue and branding models.

𝗡𝘂𝗺𝗯𝗲𝗿 𝗢𝗻𝗲 - The Problem your customers want to pay you to solve. (Think ... what's the problem behind the problem. Explore this deeply)

𝗡𝘂𝗺𝗯𝗲𝗿 𝗧𝘄𝗼 - Your Unique Solution that solves it better, more efficiently, and cost effectively than your competition. (How you communicate this is everything)

𝗡𝘂𝗺𝗯𝗲𝗿 𝗧𝗵𝗿𝗲𝗲 - Your Customer Segments who have the problem and are willing to pay you to solve it. (Think sub-niche, narrow it way down)

𝗡𝘂𝗺𝗯𝗲𝗿 𝗙𝗼𝘂𝗿 - Your Customer Channels where you will reach this very specific sub-niche. (Think social media, SEO, etc...)

If this foundation is wrong, and 90% of the time it is, nothing you do will work.

When it's wrong, everything else is lipstick on the pig.

- branding
- marketing
- sales
- digital ecosystem
- customer acquisition system

They will all fail to produce. All lipstick.

You'll be a cloud with no rain.
All hat, no cattle.

The business landscape is constantly changing, especially the buyer journey, you HAVE TO take a deep dive into refreshing your model. An annual event.

Like a doctor telling men over 40 to get a prostate exam — I'm telling you — check your business/revenue/branding model. They are 3-in-1.

If your sales revenue is flat or declining, it's broken.

Step One - Admit the problem
Step Two - Commit to fix it

-Gerald